FOR IMMEDIATE RELEASE
BORDER YOUTH ATHLETIC ASSOCIATION RECEIVES GRANT FROM SUPERIOR HEALTHPLAN
The Border Youth Athletic Association (BYAA) has received a $2000 grant from Superior
Healthplan in support of their BASE Play RBI program. BYAA, founded in 2000, is a 501
(c)(3) nonprofit that provides educational and developmental opportunities to children ages 6
to 18. Their BASE Play RBI program is a community outreach program that serves hundreds
of children and families from Title 1 schools in the Paso Del Norte region. The after-school
program is made possible through partnerships with area school districts, providing
academic support and life-changing experiences for participants through athletics. Over 75%
of BASE Play’s service population reports an address in an area colonia, a low-income
community, isolated from resources and lacking proper infrastructure. The program allows
students in grades 4 through 5 to reach their full potential academically and physically.
Through the mentorship and academic support given by staff, coaches, and volunteers, an
average of 70% of students entering the program failing one or more classes transition to
passing grades by the end of a season, and 29% are able to obtain B’s or higher. The Border
Youth Athletic Association is excited to be a recipient of a Superior Healthplan grant this
year.
Superior HealthPlan is committed to improving the health of communities one individual at a
time through affordable and reliable healthcare plans. Superior Healthcare is a managed
healthcare company that provides healthcare to 1.3 million Texas residents. Founded in El
Paso in 1999, today Superior has 10 office locations and serves members in all 254 counties
across the state. Superior Healthplan works with the State of Texas Health and Human
Services (HHS) to bring its communities STAR (Medicaid), Children’s Health Insurance
Program (CHIP), CHIP Perinatal Care and STAR+PLUS and STAR Health. They have been
the exclusive provider of STAR Health since 2008. Superior Healthplan has become a
statewide leader in healthcare by staying active in the communities they serve, providing
services that go beyond healthcare, and focusing on the individual needs of their members.
To learn more please visit superiorhealthplan.com.
